Advertising is a form of communication used by companies to attract customers to purchase products or services. Companies' success depends mostly on the effectiveness of their advertising techniques. There are various types of advertising; TV advertising, radio, print, online, billboards, etc. Some companies conduct trade shows to showcase their products and services or give update on what is the latest trend in the industry. Managing a company trade show is not as easy as we think. Planning the design and layout of your trade show booths is a lot of work. You have to consider a lot of things; from the color of the table skirts to the flooring, lights and even the furniture. You also have to take into account if pipe and drape is necessary for the privacy and crowd control during the event. All these details have to be considered to make the event successful. Not to mention a good banner stands that will capture the attention of anyone who will visit the trade show.
Participating companies often invest a considerable amount of money for the success of these events because this is one way of attracting customers around the world.