Monday, April 19

Another form of Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand; this is according to our friend Wikipedia. Today, there are so many forms of advertising; TV, radio, movies, newspaper or magazines, Internet forms, billboards, and the list goes on. But we should not forget that there is another form of advertising that many multinational companies (big or small) used before and up to the present. This is what we call trade show exhibits. This is another form of advertising where every company has the chance to showcase any new technologies, product or services. They can be printed or you can Velcro graphics to them. They are extremely portable and utilize a shipping case that can be checked in as luggage and converted to a podium

If your company wants to use trade show exhibits, you will need the following materials to have a professional eye catching and creative look.

Table top displays are just like exhibits, except they fit on top of a table. They come in panel systems, pop ups, banner stands, etc. Table covers will enhance the look and presentation of table top displays. They come in a variety of shapes and colors to match your design and theme. They can be printed in rich colors and you can add your logo on it. To add more style, don't forget to put a directors chairs on every table for your clients and guests. This chair is unique because logos can be silk screened onto them. This is another way to advertise your company in a subtle way.

Any type of advertising you used to introduce, present your product is essential, but what is the most important is the message you are trying to pass to your audience. Is it something that they will remember or does it give impact to their lives? Are they most likely to use it the moment they see it?

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